You've already completed this survey. Only one response per device is allowed to keep the data accurate. Thanks for participating.
Consumer Behaviour Survey
This survey looks at how people evaluate and assign value to consumer products. You'll be asked about your shopping habits and how you think about pricing.
There are no right or wrong answers. Just answer honestly based on your own experience.
Before you begin:
All responses are anonymous. No personal information is collected. This takes about 3–5 minutes.
Section 1 — Shopping Habits
Question 1 of 8
How often do you purchase athletic or sports equipment?
Please select an option.
Question 2 of 8
When buying a new product, which of the following do you typically research first?
Please select an option.
Section 2 — Product Pricing
Question 3 of 8
Based on your knowledge of premium sports gear, do you think a pair of professional-grade, carbon-plated marathon running shoes costs more or less than ?
Carbon-plated marathon shoes are used by competitive runners and feature advanced foam and plate technology.
Please select an option.
Question 4 of 8
What is your best estimate for the retail price of these professional-grade marathon running shoes?
Enter a whole number in USD.
$
Please enter a price estimate.
Section 3 — Price Perception
Question 5 of 8
Which factors most influenced the price estimate you gave? (Select up to two)
Please select at least one option.
Question 6 of 8
"High-priced athletic equipment genuinely leads to better athletic performance and injury prevention."
To what extent do you agree with this statement?
Please select an option.
Section 3 — Price Perception
Question 7 of 8
Imagine you bought the shoes at your estimated price, but they wore out after just three months. How would you most likely explain this?
Please select an option.
Question 8 of 8 — Reflection
In 1–2 sentences, explain why you think your estimated price is a fair reflection of the product's actual value.
There's no right or wrong answer — just share your genuine thinking.
Please write a short reflection (at least 10 characters).
Submitting...
Please wait a moment.
Response recorded — thank you.
Your answers have been saved anonymously.
What this study is actually about: This survey was investigating anchoring bias — the tendency for people to rely heavily on the first number they encounter when making an estimate. Half of participants were shown $450 as a reference price; the other half saw $75. If anchoring affects judgment, the two groups should give noticeably different price estimates for the same product.
Anchoring is a well-studied effect in cognitive and consumer psychology. Your response will help measure how much the initial number influenced the estimate.