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Consumer Behaviour Survey
This survey looks at how people evaluate and assign value to consumer products. You'll be asked about your shopping habits and how you think about pricing.
There are no right or wrong answers. Just answer honestly based on your own experience.
Before you begin:
All responses are anonymous. No personal information is collected. This takes about 3–5 minutes.
Section 1 — Shopping Habits
Question 1 of 8
How often do you purchase athletic or sports equipment?
Please select an option.
Question 2 of 8
When buying a new product, which of the following do you typically research first?
Please select an option.
Section 1 — Pricing Estimation
Question 3 of 8
Based on your knowledge of premium sports gear, do you think a pair of professional-grade, carbon-plated marathon running shoes costs more or less than ?
Carbon-plated marathon shoes are used by competitive runners and feature advanced foam and plate technology.
Please select an option.
Question 4 of 8
What is your precise estimate for the retail price (in USD) of these professional-grade marathon running shoes?
Enter a whole number in USD.
$
Please enter a price estimate.
Section 2 — Cognitive Rationalization
Question 5 of 8
Which of the following factors most heavily influenced the price estimate you provided in Question 2? (Select up to two)
Please select at least one option.
Question 6 of 8
To what extent do you agree with the following statement: "High-priced athletic equipment genuinely translates to superior athletic performance and injury prevention."
Please select an option.
Section 2 — Cognitive Rationalization
Question 7 of 8
Imagine you purchased the running shoes at the price you estimated in Question 2, only to find they wear out after just three months. How would you rationalize this outcome?
Please select an option.
Question 7 of 8
When evaluating premium athletic equipment, how do you justify spending a premium price over a standard, budget-friendly alternative?
Please select an option.
Question 8 of 8 — Metacognitive Reflection
In 1–2 sentences, explain why you believe your estimated price in Question 2 is a fair and rational reflection of the product's actual value.
There's no right or wrong answer — just share your genuine thinking.
Please write a short reflection (at least 10 characters).
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Your answers have been saved anonymously.
What this study is actually about: This survey was investigating anchoring bias — the tendency for people to rely heavily on the first number they encounter when making an estimate. Half of participants were shown $450 as a reference price; the other half saw $75. If anchoring affects judgment, the two groups should give noticeably different price estimates for the same product.
Anchoring is a well-studied effect in cognitive and consumer psychology. Your response will help measure how much the initial number influenced the estimate.