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Consumer Behaviour Survey
This survey looks at how people evaluate and assign value to consumer products. You'll be asked about your shopping habits and how you think about pricing.
There are no right or wrong answers. Just answer honestly based on your own experience.
Before you begin:
All responses are anonymous. No personal information is collected. This takes about 3–5 minutes.
Seaquam Secondary · IB Psychology HL
Participant Consent & Assent Form
Project Title: Investigating Factors Influencing Consumer Evaluation of Athletic Equipment
Researchers: Partap Singh Phagura & Ashvik Sinha
Procedures
If you agree to participate, you will be asked to complete a brief questionnaire consisting of 7 questions. This will take approximately 3–5 minutes.
Voluntary Participation & The Right to Withdraw
Participation in this study is strictly voluntary. You do not have to answer any questions you do not wish to answer. You have the right to stop the questionnaire or withdraw your data at any point prior to final data compilation without penalty or consequence.
Confidentiality & Data Protection
All data collected will remain completely anonymous. No personally identifying information (such as your name, email, or IP address) will be linked to your survey responses. Data will be stored securely and used only for this IB Psychology Internal Assessment.
Are you 16 or older?
Please select one.
Self-Consent (16+)
I have read this form and understand what I am being asked to do. I know I do not have to take part if I do not want to, and I can stop at any time. I agree to participate.
Please complete all fields above.
Section A — Minor Participant Assent
I have read this form (or had it read to me), and I understand what I am being asked to do. I know that I do not have to take part if I do not want to, and I can change my mind and stop at any time. I agree to take part in this survey.
Section B — Parent / Guardian Consent
As the parent or legal guardian of the minor named above, I have read and understood the description of the research project. I give my full permission for my child to participate in this survey-style study. I understand that their participation is voluntary and anonymous.
Please complete all fields in both sections above.
Section 1 — Shopping Habits
Question 1 of 10
How often do you purchase athletic or sports equipment?
Please select an option.
Question 2 of 10
When buying a new product, which of the following do you typically research first?
Please select an option.
Question 3 of 10
To what extent do you agree with the following statement: "In general, a higher price tag indicates better quality in athletic equipment."
Rate from Strongly Agree to Strongly Disagree.
Please select an option.
Section 1 — Pricing Estimation
Question 4 of 10
Based on your knowledge of premium sports gear, do you think a pair of professional-grade, carbon-plated marathon running shoes costs more or less than ?
Carbon-plated marathon shoes are used by competitive runners and feature advanced foam and plate technology.
Please select an option.
Question 5 of 10
What is your precise estimate for the retail price (in USD) of these professional-grade marathon running shoes?
Enter a whole number in USD.
$
Please enter a price estimate.
Section 2 — Cognitive Rationalization
Question 6 of 10
Which of the following factors most heavily influenced the price estimate you provided in Question 2? (Select up to two)
Please select at least one option.
Question 7 of 10
To what extent do you agree with the following statement: "High-priced athletic equipment genuinely translates to superior athletic performance and injury prevention."
Please select an option.
Section 2 — Cognitive Rationalization
Question 8 of 10
Imagine you purchased the running shoes at the price you estimated in Question 2, only to find they wear out after just three months. How would you rationalize this outcome?
Please select an option.
Question 9 of 10
When evaluating premium athletic equipment, how do you justify spending a premium price over a standard, budget-friendly alternative?
Please select an option.
Question 10 of 10 — Reflection
In 1–2 sentences, explain why you believe your estimated price in Question 2 is a fair and rational reflection of the product's actual value.
There's no right or wrong answer — just share your genuine thinking.
Please write a short reflection (at least 10 characters).
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Response recorded — thank you.
Your answers have been saved anonymously.
What this study is actually about: This survey was investigating anchoring bias — the tendency for people to rely heavily on the first number they encounter when making an estimate. Half of participants were shown $450 as a reference price; the other half saw $75. If anchoring affects judgment, the two groups should give noticeably different price estimates for the same product.
Anchoring is a well-studied effect in cognitive and consumer psychology. Your response will help measure how much the initial number influenced the estimate.